💡 What does your author brand really say about you?
In this episode of Visually Speaking: Author Branding & Substack, I sit down with bestselling powerhouse
—a master of romance, women’s fiction, and now cozy crime—to talk about the evolution of branding, her move to Substack, and how she continues to captivate readers across multiple genres.📌 We Cover:
✔️ The challenges of branding as a multi-genre author—and how Rachael makes it work
✔️ How her signature Pink Ink identity became an unforgettable part of her brand
✔️ Why she switched to Substack—and the game-changing impact on her reader engagement
✔️ The balance between sharing her world and selling books (without being “salesy”)
✔️ How community-building has been the foundation of her long-term success
✨ Takeaways for Writers:
🌟 Rachael’s success isn’t just about writing great books—it’s about showing up as her authentic self and letting readers in.
📧 Her Substack proves that connection, not just promotion, is the key to reader loyalty.
💡 Branding isn’t about sticking to one genre—it’s about making YOU the common thread that ties your stories together.
🔥 Whether she’s writing romance, women’s fiction, or cozy crime, Rachael Johns is a brand readers trust—and one every writer can learn from.
🔥 Missed it live? Catch the replay!
✨ We recommend
In this episode we mention the following brilliant Substacks, all successfully employing different strategies and with thriving communities…worth a follow!:
The Resilient Author by Sara Foster (really great candid discussions on the business of writing)
Beth Brower Scribbles Away (not sure if this is the one I came across as all her collections are on Kindle Unlimited but definitely a great follow and an interesting strategy!)
✨ Last week’s episode with
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