👩‍💻 Your Author Brand Assets: Stop Feeling Scattered & Start Looking Professional

The excuse you need to procrastinate in Canva...

📖 Does your author brand feel a bit all over the place? Maybe your website looks different from your social media, or your book covers don’t feel like they belong together. You’re not alone—many authors struggle with this, especially if branding and design aren’t your thing. But don’t worry, getting your brand to feel cohesive and recognisable is easier than you think!

If you focus on just a few key brand assets it will make a big difference.

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💡 What Are Author Brand Assets?

Brand assets are the tangible elements that make up your author identity. These are things like your website, author photo, and social media graphics—all the visual pieces that help readers recognise you instantly.

The goal? Stop feeling scattered and bring everything together so your branding looks intentional and professional. You don’t need to be everywhere online, but wherever you do show up, you want it to look and feel like you.

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⚡ The Top 5 Author Brand Assets You Need

If you’re just starting out or feeling overwhelmed, focus on these five essential brand assets first. These are the biggest ticket items that will give you a professional and consistent presence without overcomplicating things.

1. Author Photo & Headshots

   1. At least one high-quality, professional-looking photo (yes, I can teach you some DIY tips for posing and lighting!)

   2. A square version (for profile pictures) a portrait version (for media use) and a wide-shot landscape version (great for website use!)

2. Website & Branding

   1. A clean, professional website that matches your brand colours and fonts

   2. A homepage that immediately tells readers who you are and what you write

   3. A well-designed “About” page with your bio and author photo

3. Social Media Graphics

   1. Profile pictures that match your branding (use your author headshot for consistency)

   2. Banners for social media (Facebook, Twitter, YouTube, LinkedIn, etc.) that have your brand colours, fonts, and tagline. These can be promoting a current book OR focused on you as a writer if you’d like something a little more evergreen.

4. Email & Newsletter Branding

   1. A branded email signature with your author name, social links, and tagline

   2. A cohesive newsletter template that matches your website branding

5. Book Cover Cohesion (If You Have Control)

   1. A consistent look across all your books in a series

   2. Covers that match your genre expectations

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📢 Want the Full Brand Audit Checklist? These five assets will give you a strong start, but a fully polished brand includes more elements. And if you’re doing a full rebrand as an established author, you’ve got a big job ahead of you.

I’ve created a downloadable PDF with a full checklist of all the brand assets you should consider.

Have I missed any? Let me know in the comments.

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🛠 Your Homework: The Author Brand Asset Check-Up

So far we’ve started defining our brand and started to think about if we need to do some work on strengthening our online brand presence so our marketing can be more effective.

👩‍💻Author Branding Explained: What It Is & Why It Matters

👩‍💻Author Branding vs Marketing

This week, I want you to audit your 5 essential author brand assets.

🔍 Step 1: Visit your website, social media, and newsletter. Are your colours, fonts, and imagery consistent?

🔍 Step 2: Look at your author photos and branding materials. Do they match the tone of your books and your personal style?

🔍 Step 3: Make a list of what needs updating and start making small tweaks!

💬 Drop a comment below and let me know: What’s one part of your brand identity you feel really confident about? And what’s one thing you want to improve?

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🏆 Why Cohesive Branding Matters Branding isn’t just about looking polished—it’s about making it easier for readers to remember you. A strong, cohesive brand helps build trust, professionalism, and recognition. And when readers recognise you? They’re far more likely to buy your books.

🚀 Next Week in Branding School: How to Choose the Right Fonts, Colours & Imagery for Your Author Brand

💡 If this post was helpful, hit subscribe so you don’t miss future lessons!

👉 Need help pulling your author brand together? I offer branding strategy coaching through Well Creative Literary Services.

Let’s make your brand unforgettable! 🎉

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Want me to just do it for you? Check out my services and portfolio at Well Creative Literary Services. Afterpay available for Australian residents.